Did you know that sales teams spend nearly 64% of their time on non-revenue-generating tasks like data entry and follow-ups? That’s hours lost every week to busywork instead of building connections and closing deals.

What’s more surprising is that using AI in sales could cut your expenses by as much as 90%. With that level of savings, it’s no wonder AI-powered tools have become essential for modern sales teams.

With so many options out there, it’s important to find the tools that fit your needs. Let’s explore the must-have AI sales tools by category and discover how they can help your team sell smarter in 2025.

What to Look for in an AI Sales Tool

Finding the right AI sales software doesn’t have to be complicated. The best tools should make your work easier, not harder. Here are a few things to keep in mind when choosing the right fit for your team:

Saves Time by Automating Tasks

A good AI tool should handle time-consuming jobs like updating your CRM, sending follow-ups, or organizing data. This way, your team can focus on selling instead of busywork.

Adapts to Your Sales Process

Every team works differently. The right tool should let you customize what it tracks or analyzes—whether that’s customer pain points, sales goals, or deal progress.

Gives You Useful Insights

AI tools shouldn’t just gather data; they should make it easy to understand. Look for tools that highlight trends, predict outcomes, and help you make smarter decisions.

Works With Your Current Tools

The last thing you want is a tool that doesn’t fit with your CRM or other software. Make sure it connects easily to your existing setup and keeps everything organized.

8 Types of AI Sales Tools You Need in 2025

AI sales tools are revolutionizing the way teams operate, helping them save time, reduce costs, and focus on building meaningful connections. Here are the 8 categories of AI tools that every sales team should consider.

1. Truva: The Best Tool for CRM Automation and Email Follow-Ups

Truva takes the hassle out of sales by automating tasks that eat up your time, like CRM updates and follow-ups.

It’s designed to keep your sales process running smoothly while giving your team more time to focus on what really matters—building relationships and closing deals.

Whether it’s tracking meetings, managing tasks, or providing actionable insights, Truva has you covered.

This tool is perfect for teams who want to stop chasing down reps for updates or dealing with messy CRM data.

Truva makes sure everything is logged automatically so nothing falls through the cracks. It’s like having a virtual assistant for your sales team, ensuring your data stays clean and your deals move forward.

Key Features

• Automatic CRM updates – No more manual data entry. Truva tracks sales activities like in-person and online meetings, emails, and voice notes, updating your CRM instantly.
• Personalized follow-up emails: Truva can draft personalized follow-ups based on meeting content.
• 360° sales activity monitoring – Tracks all sales activities, providing a full view of your team’s performance and helping you prioritize tasks.
• Custom data extraction – Tailor Truva to your sales needs by pulling out key details like goals, customer pain points, or sales priorities.
• Comprehensive meeting tracking – Supports voice notes, typed entries, and images of handwritten notes, instantly converting them into actionable CRM updates.
• Meeting summaries – Get concise summaries and transcripts of all your meetings so your team can easily follow up without missing key details.
• Task management – Stay organized with automated reminders and suggestions for follow-ups based on sales activity.
• Sales analytics – Understand customer engagement and sentiment with data-driven insights that help refine your approach.
• Actionable insights and trends – Highlights critical opportunities like follow-ups, potential churn risks, and high-priority tasks.
• Tool integrations – Easily connect with Salesforce, HubSpot, Zoom, Slack, and more to keep everything in sync.

Pricing Plan

• Free Forever Plan – Perfect for small teams; this plan includes automated CRM updates, task suggestions, and support for up to 2 team members.
• Sales Professional Plan – $30/seat/month. Ideal for growing teams, this plan offers unlimited team members, advanced analytics, and collaboration tools to boost productivity.
• Enterprise Plan – Custom pricing. Designed for larger teams, this plan includes advanced security, custom API access, and 24/7 priority support to meet complex business needs.

Truva eliminates the hassle of manual data entry, reduces errors, and provides valuable insights to drive better sales decisions.

Ready to save time and close more deals? Try Truva or book a demo today!

2. Apollo.io: The Best Tool for Lead Generation and Prospecting

Source: apollo.io

Apollo.io is a sales intelligence and engagement platform designed to help teams find, connect with, and nurture leads.

It uses AI-powered lead scoring and data enrichment to identify high-value prospects, making it easier to focus your efforts where they matter most.

The platform streamlines email outreach, allowing teams to send personalized messages at scale while maintaining quality.

With CRM integrations that organize your customer data, Apollo.io keeps you on top of every lead. It also offers engagement insights to pinpoint which deals have the highest potential to close.

Key Features

• AI-powered lead scoring – Identifies high-value prospects to prioritize for outreach.
• Email automation – Sends tailored email sequences to engage leads efficiently at scale.
• Data enrichment – Builds detailed prospect profiles with insights to improve targeting.
• Engagement analytics – Tracks performance metrics like email opens and replies to refine strategies.
• CRM integration – Works with tools like Salesforce to keep your data organized and easy to access.

Pricing Plans

• Free Plan – $0/month. Includes 50 email credits per month, basic search filters, and limited data exports.
• Basic Plan – $59/user/month. Offers unlimited email credits, 75 mobile credits per month, 1,000 export credits per month, and advanced integrations.
• Professional Plan – $99/user/month. Includes all Basic Plan features plus advanced reports, email tracking, and increased credit limits.
• Organization Plan – $149/user/month (minimum 3 users). Provides all Professional Plan features along with data enrichment, call transcriptions, and customizable reports.

3. ZoomInfo: The Best Tool for Lead Scoring and Enrichment

Source: zoominfo.com

ZoomInfo is a sales intelligence platform that provides detailed prospect data and insights. It helps sales teams find the right leads, understand their needs, and craft personalized outreach strategies.

The platform also integrates with CRMs to keep data organized and accessible.

This tool is suitable for teams that want to improve their sales prospecting efforts and create more meaningful customer interactions.

It combines contact enrichment, intent data, and predictive insights to drive better engagement.

Key Features

• Data enrichment – Adds verified information like job titles, emails, and phone numbers to prospect profiles.
• Intent signals – Identifies when prospects are actively researching products or services.
• AI-powered search – Uses filters and AI recommendations to help find the best-fit leads.
• Engagement tracking – Monitors how prospects interact with emails, calls, and campaigns.
• CRM integration – Syncs with tools like Salesforce and HubSpot for organized workflows.

Pricing Plans

• Pricing is customized based on team size and features required.

4. Gong: The Best Tool for Conversation Intelligence

Source: gong.io

Gong is an AI-powered revenue intelligence tool that transforms how sales teams operate. It captures and analyzes sales conversations, providing insights into what works and what doesn’t.

With Gong, sales leaders and reps get a clear picture of their deals, allowing them to make data-backed decisions to improve outcomes.

This tool is suitable for teams aiming to optimize their sales approach and boost productivity.

It analyzes every interaction to identify winning strategies, address gaps in performance, and provide actionable coaching opportunities.